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Cheater Cheater: Is Netflix Programming Causing Couples to Cheat?

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I joined over 1/3 of Canadians when I cheated on my spouse. I didn’t plan it but I just couldn’t help myself.

In a weird way, I felt almost justified. He was travelling a lot.

How long was I expected to wait for him?

No relationship is safe. According to a new study recently released by Netflix, nearly half (46%) of streaming couples around the world have “cheated” on their significant other, but it’s not what you think.

Cheater Cheater

Defined as watching a TV show ahead of your significant other, Netflix cheating was first uncovered in a study in the U.S. in 2013. Four years later, cheating has increased three times[1] and has become a common behaviour around the world. This behaviour only continues to grow with 60% of consumers saying they’d cheat more if they knew they’d get away with it. And once you cheat, you can’t stop: 81% of cheaters are repeat offenders and 44% have cheated 3+ times.

Honestly, every time I looked for new shows to watch while Hubby was gone, there he was: Michael Bolton.

Listen Netflix, Michael Bolton’s Big Sexy Valentine is just not my jam, okay? Quit asking me!

So instead, I turned to more of the shows I loved.

And I am not alone.

Netflix Cheating on the Rise – Even in Canada!


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Cheating happens all over the world…though it varies a bit by country.

Turns out Canadians are a little less polite than you may think with over a third (37%) of couples streaming behind each other’s backs. The most cheaters are in Brazil and Mexico where 57% and 58% of streaming couples have cheated, respectively. The most loyal viewers are in Netherlands (73% have not cheated), Germany (65%) and Poland (60%).

In a binge-watching world where it’s easy to say ‘just one more,’ Netflix cheating has quickly become the new normal in Canada and around the world… 


Is Netflix cheating really so bad?

If you stray, don’t beat yourself up about it. Cheating has become more socially acceptable in Canada, with 57% saying it’s “not bad at all.”

Unless of course, you’re the other half of the 7% of streaming couples who think watching ahead is worse than having an “actual” affair. 

Hong Kong is even less forgiving where 40% feel watching ahead of your partner is worse than infidelity.

Uhm, Really?


Netflix Made Me Do It!

Most don’t plan to cheat…it just happens: 76% of cheating is unplanned in Canada. The trigger for the growing trend in cheating? Two-thirds (66%) of cheaters globally said that “the shows are just so good we can’t stop bingeing.”

And if all these stats are true, you had better plan to sleep with one eye open: 25% of global cheating happens when one partner falls asleep. But whether this is even cheating is hotly debated. Half say “sleep cheating” doesn’t count (53%), but the morality of “sleep cheating” varies across the globe. Chileans think it’s no big deal, Japan sees it as unforgivable and most Canadians (61%) say sleep cheating isn’t cheating at all.

And if sleep cheating is excusable, a spouse who travels frequently is downright justifiable – amiright!?



So, sorry honey. But Netflix was there for me after those long days taking care of the kids and things at home.

You know, when you left me. Alone.


Since I am clearly with the majority of (Cheeky) Canadians whose apologies may be falling a bit flat, here’s our Big Sexy Himself to help out:



#Ad Disclosure: I am so darn happy to be a part of the #Netflix #StreamTeam. I receive promotional items and a Netflix subscription in order to find great content that I can share with YOU. As always, all opinions are my own. 

But really, who doesn’t love Netflix?

And, I must confess, Michael is pretty darn funny in this video. Next time Hubby is out of town, I may even check out the Big, Sexy special on Netflix to see if it offers more of the same.

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