crazy thoughts

Why ROAM is a conference like no other

I am excited about attending the ROAM conference. Over the moon excited, in fact.

I can’t wait to spend time with other bloggers and social media influencers who spend their days in much the same fashion as I do. Most days, you will find a writer at the keyboard, striving to produce content they are proud to put their name on. Pouring their heart out or over sharing in the hopes their readers can relate to their words. Like me, most writers do their best to add value.

Once they have the green light (literally if you use a certain WordPress plugin that helps with SEO) and finally press ‘Publish,’ there is still much work to be done.

“Publish or perish” is a phrase coined to describe the pressure in academia to rapidly and continually publish academic work to sustain or further one’s career. This pressure to publish in order to avoid sudden death is the same for a blogger – but publishing is only one part of what we do. If we want anyone to actually read those snippets of deep truth or laugh along with the hilarious foibles of life we have so cleverly presented, we need to promote across numerous platforms.


32_pixel_social_media_icons_fullTherefore, we need to be active and knowledgeable about all those social media platforms. We need to know: which platforms our audience uses – and when; how to market your business to your audience, advertisers, and brands; find and support fellow influencers; create original photography and graphics. You need to share on other platforms and tweet it, pin it, stumble it, post on FB, IG, LinkedIn, Google+ and more with gorgeous pics and video. Social media influencers need to be up on the latest in the fast moving and ever changing world of social media.

Daunting, really, because a writer mostly works alone. For a gal like me who is genuinely fueled by interacting with people, that solitude can be hard and often overwhelming. (Don’t feel too bad for me though. Solitude does offer some benefits – I often wear stretchy pants of some kind to work.

That’s why I was so happy to attend my first social media conference in 2015 to search out my people. Late to the party, my first conference was sadly the last of its kind from Blissdom Canada, commonly praised as the greatest Canadian blogging conference. (I wrote about it HERE.) But I couldn’t really remain miserable because the brilliant minds behind the all the learning, the high profile brands, the presence of recognizable names and trailblazers, and the award winning parties had vision for a different kind of experience.

And created ROAM to be a revolutionary concept that lends itself to the best way of learning.

I think you’ll agree that ROAM doesn’t just present information in a practical way – it’s a different experience altogether. The creativity and innovation of ROAM offers a real connection between conference and participant; city and visitor; expert and learner.

ROAM is a more intimate experience for the conference goer. Smaller numbers of attendees who get the opportunity to really become acquainted with each other, the host city, the expert, and the information presented. ROAM has taken the classroom on the road. That’s right – the learning doesn’t take place in standard table, chair, and podium set up. ROAM breaks the typical conference mold, partnering with local businesses and moving around the city. I know the organizers are on to something since one of my hubby’s biggest complaints when travelling to great locales for training is seeing nothing but the hotel. Picture it! Moving from place to place, seeing the city, and taking part in workshops designed to show me how to leverage social media. (I will not lie. My vision has me sipping coffee or bevvies along the way and I just bet I’m not the only one!)

ROAM doesn’t just aim to immerse me in locale; it offers me the opportunity to deep dive into information and tactics on how to leverage social media. Their workshops are designed to offer hands-on, practical learning. This approach allows me to apply the learning right away – before I forget it or lose my hastily scribbled notes – and impact my business immediately.

What I know for sure is that this new format is great for a busy gal like me who doesn’t like to sit still and be quiet for too long!

ROAMs innovative format offers me a chance to contribute rather than simply consume; to deeply connect on numerous levels and nurture the solitary writer.

While all of this would be more than enough to make me a fan, ROAM carefully hand-picked sponsors that shared their innovative and creative spirit. TELUS is offering ROAMers a ‘home base’ of sorts in Vancouver’s greenest office tower, TELUS Garden, as well as the TELUS Social for Good Experience. We are able to choose between four meaningful volunteer opportunities and give back to the community through participation in TELUS Days of Giving, joining more than 112,000 Canadians who have participated since its inception in 2006. This means ROAM attendees will get to experience hands-on learning about the power of using social media for good. That is what I consider keeping it real!

I think you’ll agree that ROAM doesn’t just present information in a practical way – it’s a different experience altogether. The creativity and innovation of ROAM offers a real connection between conference and participant; city and visitor; expert and learner.

I will be able to interact with ALL.THE.PEOPLE, not just converse like it’s a speed date and hustle to the next little gathering in the hopes I can work the whole room. I will be able to apply the knowledge, rather than takes notes I will never look at again. I will have fun learning and being social, not simply bumping into other conference goers as we rush to the next time slot in the room across the hall. I will be able to visit the city, not just see the sites through a window. I will be able to experience what it means to interact with locals and other participants in a meaningful way, not merely shuffling business cards and nodding at small talk.

I think ROAMs innovative format offers me a chance to contribute rather than simply consume; to deeply connect on numerous levels and nurture the solitary writer. And that is why I am so darn excited about attending this conference.

And why ROAM is a conference like no other.

 

Ambassador

Update: I was so darn excited about ROAM, I applied to be an ROAM Ambassador! I was honoured to have been chosen and to be associated with this innovative conference. Will you be joining me this year?

Update: ROAM 2016 in Vancouver on May 12-13 is SOLD OUT. Watch for it to be announced in a city near you. I am crossing my fingers for my own City of Calgary but not too upset about attending in other cities that continue to offer me the opportunity to ROAM…

You Might Also Like

5 Comments

  • Reply Victoria Ess May 13, 2016 at 10:32 am

    This sounds like a great opportunity for learning and a great experience!

  • Reply K L McLean May 15, 2016 at 3:35 pm

    I live in Vancouver and never heard of the ROAM conference. Sounds like it was a really interesting and useful to all bloggers in attendance.

    • Reply Joan May 15, 2016 at 9:38 pm

      ROAM moves location and this spring, Vancouver was the locale. It’s different format allowed us to ‘Roam’ around the city and I really enjoyed the snapshot of Vancouver that it offered its participants alongside the learning.

  • Reply Mike Gismondi May 26, 2016 at 7:57 am

    This sounds like a great conference!

  • Reply Cynthia W May 28, 2016 at 3:46 pm

    Sounds great! I hope you enjoyed the conference and being an ambassador.

  • Leave a Reply